• Creating business opportunity between East Java tourism industry and other provincial and overseas tourism industry
  • Increasing domestic and foreign tourist arrival to East Java
  • As a promotional event for tourist destination in East Java and other provinces in Indonesia
  • Developing the cooperation between government and private sectors
  • Improving the capability of tourism operators especially on promotion, marketing and negotiation
  • Increasing the people’s appreciation on timportant role of tourism industry in supporting regional and national economy
  • Digging and growing up the sport based tourist attraction
  • Conserving the values of regional culture


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